Senior Product Marketing Leader
hace 4 días
Company Overview
\brief Docplanner offers innovative solutions for individual doctors and Patient Management Systems for clinics across key markets in Europe and Latin America.
Job Description
\brief As a Senior Product Marketing Manager, you will lead strategic initiatives to unify marketing efforts across segments, drive growth, and integrate our product offerings. You will oversee the marketing funnel, mentor the Product Marketing team, and position Docplanner's AI product suite to accelerate new business acquisition and customer retention.
Required Skills and Qualifications
\brief To succeed in this role, you will need to have:
- Unify marketing strategies for individual doctors and clinics, ensuring a consistent approach that spans from top-of-funnel awareness to sales enablement.
- Develop messaging that resonates with both small practices and larger clinics based on their unique needs and market dynamics.
- Create targeted product packaging and storytelling that helps go-to-market teams differentiate the right offerings for various customer profiles.
Benefits
\brief As a member of our team, you can expect:
- A competitive salary of $120,000 - $150,000 per year.
- The opportunity to work with a cutting-edge AI product suite.
- A dynamic and supportive work environment.
Others
\brief This role involves collaboration with clinics teams to integrate multiple acquired solutions into a cohesive offering, seeking opportunities to drive growth and efficiency by refining value propositions and aligning with global marketing strategy. You will also work closely with growth and sales teams to improve conversion rates and support onboarding initiatives to enhance the post-purchase experience for doctors and clinics.
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