Digital Marketing Automation Expert
hace 3 semanas
About Straumann Group
Straumann Group is a global leader in implant and restorative dentistry and oral tissue regeneration. We have a tradition of pioneering innovations and advancing dental regeneration, restoration, and replacement. Our company culture values passionate people who can work with agile dynamics.
Job Purpose
The Digital Marketing Automation Expert will work with our company-wide marketing automation solution to ensure the excellence of email marketing campaign architecture, creation, set-up, execution, and monitoring. This role is within the Digital Marketing & Customer Engagement Team at our global Headquarters in Basel, with a bespoke position located in Madrid, Spain.
Main Responsibilities
- Manage and drive all aspects of marketing automation directly supporting the Head of Marketing Operations Studio in Madrid.
- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives.
- Create and manage email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs.
- Support the management, development, and maintenance of the marketing automation platform ensuring it is fully integrated with other marketing tools and systems.
- Conduct A/B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates.
- Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI.
- Be an expert throughout the entire customer data value chain from data capture, storage, processing, segmentation, activation, and visualization.
Requirements
We are seeking a highly skilled Digital Marketing Automation Expert with a strong understanding of marketing automation tools, email marketing best practices, and data-driven decision making. The ideal candidate should have experience working with designers, developers, and project managers to execute email marketing campaigns, lead nurturing programs, and marketing automation initiatives.
Salary
We offer a competitive salary of €60,000 per year, reflecting the market rate for a Digital Marketing Automation Expert in Madrid, Spain.
Benefits
We provide a comprehensive benefits package, including health insurance, pension plan, and 25 days of annual leave.
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