Email Marketing Strategist: Unlock Customer Engagement
hace 7 días
We are seeking an experienced Email Marketing Lead to join our dynamic team at Make. As a key member of our marketing department, you will play a crucial role in driving business results through impactful email campaigns. With a strong background in email marketing and a passion for staying up-to-date with industry trends, you will be responsible for managing our overall portfolio of email activity, partnering with cross-functional teams to ensure maximum effectiveness in responding to user needs.
Key Responsibilities:- Develop and implement processes to ensure timely delivery of impactful communications and campaigns to Make customers.
- Act as a subject matter expert and owner for our tooling, advocating for and implementing technology solutions that meet our scale and ambitions.
- Partner with teams across Make to source and share data that drives the effectiveness of customer acquisition and retention activities.
- Manage customer segmentation and targeting to ensure personalized and relevant campaigns for every recipient.
Requirements: 5+ years of experience in email marketing, including technical expertise (deliverability, data, personalization), content expertise (subject lines, messaging, design), and performance analysis (send times, campaign cadences). Strong analytical mindset with ability to leverage data and metrics to drive decision-making and optimize marketing efforts. Proven track record in managing and growing motivated teams.
What We Offer: A competitive salary of $120,000 - $180,000 per year, depending on experience, and a comprehensive benefits package, including health insurance, retirement plan, and generous PTO policy. If you are a motivated and experienced email marketing professional looking to make a meaningful impact, please apply now
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