Field Marketing Program Manager

hace 3 días

Madrid, Madrid, España Agilent A tiempo completo
Job Title: Field Marketing Program Manager

Agilent is seeking a highly skilled Field Marketing Program Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing regional marketing programs that drive customer acquisition, funnel growth, and revenue generation for our pathology business.

Key Responsibilities:
  • Partner with regional sales leaders to identify business priorities and develop marketing strategies to support those initiatives.
  • Contribute to global marketing programs strategy, representing regional needs and opportunities.
  • Work with regional sales channels to monitor and analyze competitive information and customer data to inform program development.
  • Serve as a point of contact for regional sales channels for solution unit requests and provide field perspective to the solution unit.
  • Collaborate with peers to integrate program strategies across portfolios to align with customer needs.
  • Work closely with the EMEA marketing communication specialist team to develop program metrics and tactics.
  • Measure and evaluate short- and long-term impact and ROI against goals, implementing adjustments as required.
  • Accountable for meeting marketing program budget quarterly targets.
  • Ensure campaign-related content meets regulatory, medical, and legal approvals as required.
  • Responsible for defining channel training requirements linked to program execution.
Qualifications:
  • Bachelor's degree or master's in pathology, genomics, molecular biology, biochemistry, biology, or medical science, or equivalent.
  • Background in pathology (through education or field experience): 3-5 years' experience within pathology/hematology/genomics business, preferably with 2 years in sales and/or marketing.
  • Strong knowledge of pathology technologies and good understanding of the clinical market within EMEA.
  • Desirable international business experience in a marketing role in pathology/hematology/genomics.
  • Effective project management and organizational skills.
  • Professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiative.

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