Senior Data-Driven Advertising Specialist
hace 5 días
Smadex is a leading advertising technology company founded in Barcelona in 2011 and sold to American-based and stock-listed Entravision in 2018. As one of the top mobile ad-tech companies in the world, we compete with American-based Liftoff and Korean-based Moloco, both in the pre-IPO stage and averaging about $500M in yearly revenues.
Job OverviewWe are seeking an Analyst with a strong data-driven mindset and experience to join our Ad Operations team. The successful candidate will set up campaign buying strategies on Smadex DSP, ensuring they meet client goals through daily monitoring and optimization.
Responsibilities:- Leverage programmatic ecosystem and attribution knowledge to build, operate, analyze, and optimize campaigns following best strategies to achieve client goals.
- Manage and grow your own client portfolio across various verticals, KPIs (CPMs, IPMs, CPIs, CPAs, ROAS, etc.), and budgets.
- Analyze large, complex data sets containing the behavior of millions of mobile users worldwide to provide strategic and operational decisions.
- Obtain insights from campaign portfolios to make decisions directly impacting company revenue.
- A/B test different variable changes using Smadex DSP and share results among the team to improve performance.
- Help develop and improve product tools and processes to ensure data influences decisions at all levels of the company.
- 1+ year of experience in a similar role.
- Digital programmatic buying knowledge (performance-focused) is highly valued.
- Bachelor or Master's Degree in Engineering preferable, if not in Business or Economics.
- Data and performance-driven mindset and proven working experience in large data sets, understanding of analytic methodologies for data evaluation.
- Strong analytical skills with the ability to analyze key metrics to optimize campaigns and meet client KPIs.
- Ability to adapt and adjust to regular changes in priorities due to the fast-paced nature of our environment.
- Feedback hungry, critical thinking, high resolution, working autonomy, and working ethic are essential.
- Excellent command of Microsoft Excel.
- Excellent communication skills in English, both written and spoken, are mandatory.
- Proven ability to solve data-related problems using creative thinking.
- Experience working with different teams.
- SQL/Python/R experience is a plus.
- A competitive salary of approximately €60,000 - €80,000 per annum.
- The opportunity to work with a leading advertising technology company.
- A dynamic and fast-paced work environment.
- Professional development and growth opportunities.
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