EU Marketing Lead
hace 8 horas
At MERIT, we're revolutionizing the beauty industry with our minimalist approach. Our mission is to create products that are easy to use, yet highly effective. We're looking for a talented Marketing Director to join our team in the EU region. As a key member of our international marketing team, you'll be responsible for developing and executing our marketing strategy across all EU markets. This will involve creating tailored concepts to drive sales, gain market share, and build brand awareness. You'll work closely with our PR agencies and Sephora's PR teams to ensure resonance across the EU Sephora markets, with a focus on France, Italy, Spain, Germany, and the Nordics. You'll also collaborate with our USA performance marketing teams to drive direct-to-consumer (DTC) performance across the region.
About the RoleThis is a senior leadership position that requires a self-starter who is comfortable working in an entrepreneurial environment. You'll be responsible for building strategies across brand/partnerships, influencers, PR, CRM, and trade marketing. The ideal candidate should have previous cosmetic experience and be able to advise our SVP International on marketing priorities. You'll lead more junior teams and agencies through execution at the local market level and be a key player in the launch and fast growth of MERIT in the EU and potentially beyond.
Responsibilities- Build EU Marketing and PR strategy with the CMO and SVP International
- Develop strong relationships with key partners, including the US brand holder and key EU partners
- Implement smooth processes through regular touchpoints with the CMO and US global marketing team
- Develop strategies for EU new product development (NPD) launches following guidance from US brand marketing where applicable
- Carefully consider current and future business objectives, opportunities, and costs when making decisions
- Manage the marketing and PR budget for EU
- Lead the EU marketing team, including developing direct reports as the team expands over 12-24 months
To succeed in this role, you'll need:
- A minimum of [€80,000 - €120,000] salary package, depending on experience
- Previous cosmetic experience and a strong understanding of the EU market
- Excellent communication and leadership skills
- Ability to work in a small, nimble organization with a global HQ based in the USA
We offer a dynamic and entrepreneurial work environment, with opportunities for growth and development. If you're a motivated and experienced marketing professional looking for a new challenge, please apply today
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