Senior Brand Marketing Strategist
hace 4 días
About Us
ZURU is a dynamic and innovative company on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and advances in automation. Our diverse portfolio includes ZURU Toys, re-imagining what it means to play; ZURU Tech, shaping a better future by leading the next building revolution; and ZURU Edge, pioneering new-generation FMCG brands to better serve modern consumers.
Company Overview
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has grown rapidly to a team of over 5,000 direct and indirect members across more than 30 international locations. Our globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers.
Role Purpose
This senior individual contributor will lead development and execution of local consumer marketing campaigns for all brands, with the ultimate goal of driving product sales and delivering impactful and lasting brand experiences.
Responsibilities
- Collaborate on strategic development and tactical execution of all local marketing plans for all brands within the ZURU toys portfolio under their responsibility (in line with established brand positioning).
- Build marketing strategy in alignment with market vision and goals. Strong coordination with Country Manager to define investments and priorities.
- Management of local agencies/partners where needed - media, translation, VOD partners, etc.
- Assess the effectiveness of marketing campaigns under his/her responsibility: organize postmortem and present key takeaways along with strong understanding of local consumer behaviours and demographics.
- Create presentations that summarize key information on brand and marketing activities in creative and visual ways.
- Develop creative briefs for global brand teams and media agencies to work on digital, print, TVC, web and other campaigns.
- Work with Global Brand teams with regards to digital, social and influencer marketing.
- Establish, design and follow current and new processes to connect global teams with local needs in order to execute with excellence to drive POS and gain market share.
- Work with licensors to provide regular updates on marketing plans and identify potential partnerships.
- Ensure commercial budget adherence and invoice processing for each marketing, trade marketing and commercial.
What You'll Do
This role requires a highly skilled and experienced professional who can drive local consumer marketing campaigns and deliver impactful brand experiences. The successful candidate will have a deep understanding of local consumer behaviours and demographics, as well as strong coordination and communication skills.
Estimated Salary Range
$80,000 - $110,000 per annum, depending on experience and qualifications.
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