Luxury Brand Strategist
hace 5 días
Job Title: Senior Brand Marketing Manager
About Our Client: Page Executive is a leading executive search firm specializing in luxury hospitality. We are currently partnering with a prestigious international luxury resort to find their next Senior Brand Marketing Manager.
Job Description:
Customer Insight: Conduct market research to understand the target audience's lifestyle and preferences. Analyze the latest trends in fashion, travel, and retail to identify opportunities for the company to increase awareness and preference.
Competitor Insight: Identify the aspirational competitors and monitor their online behavior to strengthen the unique selling points of the brand.
Product Innovation: Develop creative strategies to improve the product offering and increase sales and profit margins. Design and implement successful new product launches.
Design: Collaborate with designers to produce high-quality marketing and guest-facing materials. Supervise the production of marketing materials in partnership with the Marketing, Customer Experience, and Digital Marketing teams.
Photography & Videography: Organize the hotel's image gallery and ensure the content library is up-to-date with on-brand content. Work with operations to brief, coordinate, and deliver new content.
Shootings: Oversee the production of shootings for social media, advertisements, promotional materials, and marketing campaigns.
Customer Journey: Work with the CMO and teams to develop brand touchpoints and hallmarks that amplify each hotel's unique point of difference.
Brand Positioning: Evolve the brand positioning as part of the annual marketing plan. Present new ideas for sign-off by management.
Brand Partnerships: Drive awareness, reputation, and revenue by supporting partnerships with like-minded luxury brands.
Social Media Management: Manage all aspects of social media interaction between the audience and the company. Be responsible for the calendar, engagement, and organic growth. Propose, support, and implement community initiatives to grow the user base across social media and other communication channels.
Requirements:
5+ years of experience in a Brand Management role in a luxury brand.
Experience implementing successful marketing campaigns and a network of luxury contacts.
High proficiency in written and spoken English.
Proactive, enthusiastic, and committed individual with a can-do attitude.
Strong luxury brand marketing knowledge and skills, including brand strategy, channel management, digital marketing techniques, customer relationship management, communications, and agency management.
Strong interpersonal skills and attention to detail.
About Page Executive: We are a leading executive search firm specializing in luxury hospitality. We are committed to providing exceptional service and expertise to our clients and candidates. If you are a motivated and experienced professional looking for a new challenge, please apply today.
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