Marketing Campaign Lead

hace 3 semanas


Barcelona, Barcelona, España Gameloft A tiempo completo
Role Overview

The Marketing Campaign Lead for Disney Speedstorm will drive the marketing activations that compose our yearly marketing plan to answer the game's current strategy. This role requires a driven creative mind who can develop ambitious concepts, back them up with data, and motivate passion for their work.

Job Responsibilities
  • Manage promotional assets creation for Disney Speedstorm (trailers, web assets, screenshots, store descriptions)
  • Represent, preserve, and potentially develop the integrity of the Disney Speedstorm brand (title, packaging, tone of voice, marketing storytelling)
  • Be the point of contact with Disney marketing counterparts, ensuring their awareness and support for marketing activities
  • Receive and develop promotion opportunities with external partners, from OEMs to agencies, or store platforms: integration of the game in passes, developing custom liveries for promotional offers, creating custom builds for stores, etc...
  • Work in close collaboration with the development team to steer marketing opportunities both inside and outside of the game
  • Develop the outreach part of our seasonal marketing strategy in cooperation with the ASO manager and the marketing director
  • Develop activations focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating with other teams
Requirements
  • 3+ years in consumer marketing, ideally in online entertainment
  • Knowledge and passion for video games: we work on all platforms so we cover a large range of topics
  • Good knowledge of Disney and Pixar IPs would be a great plus
  • Completely fluent in English – both conversational and copywriting
  • Strong analytical skills – you need to be able to look at KPI dashboards and extract insights
  • Creative spirit capable of creating innovative marketing programs with objectives anchored in reality
  • Ability to organize your time and prioritize – you won't be micromanaged, so you need to be able to call your shots
Benefits
  • Permanent contract, full-time job with excellent Social Benefits
  • 25 vacation days per year + Birthday day off
  • Private medical health insurance
  • Flexible compensation with Ticket Restaurant Card
  • Free language courses
  • Flexible schedule + option to work a shortened schedule on three days
  • Flexible work-from-home hybrid model
  • Merk-based salary progression system and a competitive initial salary package of around €60,000 per annum, depending on experience
  • Career-development opportunities
  • Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona)
About Us

Gameloft is an exceptional company constantly growing, where talented people are industry pioneers. We offer an inclusive equal opportunity workplace where you can be part of shaping the gaming industry with us.



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