Senior Marketing Operations Lead
hace 2 días
**Marketing Operations Excellence at Veeva Systems**
Veeva Systems is a leading provider of cloud-based software solutions for the life sciences industry. We are seeking a highly skilled Senior Marketing Operations Lead to join our talented team in the EU.
About the Role:
- Produce high-quality campaign analyses and identify trends to improve ABM, event, and digital campaign performance across the EU.
- Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement.
- Partner with regional marketing leaders to translate marketing data into actionable insights and drive continuous performance improvements.
- Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.
- Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing.
Requirements:
- 5+ years of experience in a fast-growth B2B enterprise software (SaaS) or high-tech life science company supporting ABM campaign deployment and optimization.
- Strong understanding of key marketing concepts including campaign planning, execution, testing, and metrics.
- CRM and Marketo (or equivalent) proven working knowledge/certification required.
- Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights.
What You'll Get:
- A competitive salary of $120,000 - $150,000 per year, depending on experience.
- An opportunity to work with a genuine market leader in the life sciences industry.
- Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role.
- A wide range of perks & benefits, including a work anywhere policy, and a chance to progress your career in a dynamic environment.
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