Digital Marketing Expert: Campaign Automation Specialist

hace 5 días


Barcelona, Barcelona, España Merkle Sl A tiempo completo

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency specialising in delivering unique, personalised customer experiences across platforms and devices. We call it 'people-based' marketing, and with over 25 years' experience, we are proud to be recognised as a global leader.

Job Description

As a Senior Salesforce Marketing Cloud Campaign Consultant, you will lead on client campaign delivery engagements, offering support in the following areas:

  • Campaign execution – independently document, build, test, QA, deliver, and hand over campaigns.
  • Campaign design – offer practical advice regarding campaign lifecycle decisions for both peers/colleagues and clients.
  • Governance and control – manage and execute deliverables with competence and confidence, always looking out for improvements to quality assurance and governance processes.
  • Training – delivering hands-on and virtual training sessions, supporting workshops, and participating in knowledge-sharing sessions.
  • Best practice consultancy – stay on top of industry news, optimisation techniques, controls, measurement, DPA and privacy, GDPR.
  • Migration and implementation planning – working as part of a larger campaign team to prepare materials, campaigns, and other deliverables for migration.
  • Data design – act as a campaign data SME during workshops, meetings, and day-to-day activities, continuously looking for ways to utilise clients' data to achieve streamlined and efficient journeys.
  • Campaign reporting.

Required Skills and Qualifications

We are seeking an experienced professional with:

  • Good knowledge of campaign automation tools and a minimum of 2 years experience with SFMC.
  • 3 years + experience in the field of CRM campaign management.
  • Able to own and complete multiple complex campaigns to the highest standard.
  • Proficiency with understanding data.
  • Knowledge of HTML.
  • Excellent communication and problem-solving skills.
  • Competent in managing client communications and expectations.
  • Capable of leading a training session with junior team members.

Benefits

We offer a competitive salary range of £60,000 - £80,000 per annum, depending on experience, plus a comprehensive benefits package including:

  • Private Medical Insurance, Company Pension, life insurance, and other corporate benefits.
  • A selection of other benefits including the ability to buy additional holiday, season ticket loan, and 2 volunteer days.

Company Overview

Merkle is committed to fostering an environment of growth, where ideas and contributions are actively encouraged. We believe that a diverse and inclusive workplace improves us as a community and as a business.


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