Global Marketing Tech Operations Manager
hace 1 mes
Job Title: Global Marketing Tech Operations Manager
About the Role:
The Global Marketing Tech Operations Manager plays a key role in the lead management process and the management of the tech stack utilized by Marketing Operations, Marketing, Demand Centre (BDR and SDR), and Sales teams. This role will be working across different business units, responsible for the governance and management of multiple business processes and technologies in our stack supporting lead lifecycle and customer journey, with a primary focus on our event management platforms and processes.
Responsibilities:
Own vendor relationship for regular business reviews and product roadmap updates.
Maintain existing and project manage future integrations of On24 and other event platforms with other technologies to enhance efficiency and provide comprehensive insights.
Own relationship with stakeholders to identify areas of optimization to expand usage and drive adoption of webinar/event tools.
Set up and manage users, user permissions, and roles across your technologies.
Own and maintain best practice process documentation and other resources for enablement and adoption.
Collaborate with stakeholders to define webinar/event goals and objectives.
Develop and communicate usage and performance metrics to stakeholders.
Provide insights and recommendations for improving future webinars/events based on data analysis.
Support the builds of webinars/events on On24 and other relevant event platforms.
Conduct pre-webinar checks and rehearsals to ensure smooth execution.
Troubleshoot issues during the planning or live phases of webinars/events.
Requirements:
Excellent project management and organizational skills.
Ability to demonstrate analytical and problem-solving skills.
Proven ability to prioritize and work independently within a fast-paced environment.
Self-driven with the ability to work independently, but works well as part of a larger group.
Excellent verbal, written, and communication skills.
Strong attention to detail.
Experience training users on the usage of technologies and generating documentation for process flows.
Ability to work cross-functionally between teams (IT, marketing, sales, marketing operations).
Proven experience managing webinars and other event platforms.
Strong knowledge of webinar/events platforms (On24 and similar).
Strong knowledge of CRM (Salesforce.Com preferred).
Strong knowledge of marketing automation (Marketo preferred).
Good working knowledge of lead management, inbound and outbound processes.
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