Marketing Operations Manager
hace 1 semana
Pvcase Marketing Operations Manager Role
About the Job
The Marketing Operations Manager role at Pvcase is a critical position that plays a vital role in the success of our marketing team.
Key Responsibilities
- Work closely with sales management and the sales development team to drive success in lead management and improve funnel efficiency.
- Collaborate with the marketing automation specialist to develop and manage workflows, system processes, and permission levels in Hubspot.
- Assist with the execution of key processes in Hubspot and Salesforce automation, including lead scoring, lead assignment, nurturing, and more.
- Own the end-to-end process of tracking and analyzing the marketing funnel from lead to customer and deliver regular insights to the business.
- Create and maintain executive summaries and dashboards on active marketing performance tied to business impact metrics.
- Help create processes that drive speed and efficiency in systems to measure marketing ROI and sales effectiveness.
- Manage marketing attribution models and reporting.
- Work closely with the marketing automation specialist to develop and oversee quality assurance on data governance processes across marketing datasets and vendors.
- Identify data inconsistencies across sales and marketing tech stacks and implement sound solutions to improve and maintain the marketing database.
Requirements
- 5+ years of experience in a marketing operations role.
- Bachelor's degree required; graduate degree preferred (Marketing, Communications, Market Intelligence, Digital Marketing).
- Fluency or bilingual level of English.
- Proficiency in additional languages such as French, Spanish, German, Portuguese, or Italian is a plus.
- Experience working with Excel, G-Suite, Hubspot, Salesforce, Slite, and other marketing and sales technology.
What We Offer
A challenging and rewarding role in a dynamic company, with opportunities for growth and development.
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