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Senior Product Marketing Manager, Freight Marketing Specialist
hace 2 meses
We are seeking a highly skilled Senior Product Marketing Manager to join our Amazon Freight team. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive customer acquisition and retention.
Key Responsibilities- Develop and execute marketing plans to drive customer traffic and new leads in the business.
- Create a pipeline of leads, including monthly forecasting and marketing channel tools to improve lead quality.
- Identify and optimize new traffic drivers from other partners' sites.
- Own weekly, monthly, and quarterly reporting of key content and marketing metrics to the leadership team and broader organization.
- Develop a webinar strategy, end-to-end, including keynote creation for L7-L8 leaders to speak at webinars, and communication strategy.
Amazon Freight is a rapidly growing business that allows small and large businesses to use Amazon to transport products in bulk across Europe. As a member of our team, you will have the opportunity to work on innovative technology-driven services and be part of a dynamic and fast-paced environment.
Requirements- A degree in a relevant field.
- Experience in professional non-internship marketing.
- Experience in developing and managing acquisition marketing or channel programs.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across a multitude of time zones and languages.
- Salesforce and/or similar CRM management.
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.
- Experience in understanding Vendor/Seller programs (or communication streams to these institutions).
