Technical Content Strategist
hace 2 meses
About Smallpdf GmbH
Smallpdf GmbH is a leading provider of digital document solutions, empowering businesses to streamline their document-related processes. As a pioneer in the PDF industry since 1994, we have shaped the PDF standard and continue to innovate, enabling our customers to achieve their goals effectively.
Job Summary
We are seeking an experienced Technical Content Strategist to join our team. As a key member of our content marketing team, you will be responsible for developing and executing a content strategy that resonates with developers and drives business results.
Key Responsibilities
- Content Strategy Development: Collaborate with our engineering and product teams to create a content strategy that addresses the needs of developers and aligns with our business objectives.
- Content Creation: Work with our team to produce high-quality content, including tutorials, blog posts, screencasts, webinars, and more, that effectively communicates our value proposition to developers.
- Community Engagement: Actively engage with developer communities across platforms, including StackOverflow, GitHub, and Discord, to build relationships and promote our brand.
- SEO Optimization: Develop and implement SEO strategies to improve our content's visibility and drive organic traffic to our website.
- Performance Analysis: Conduct regular site and content audits using tools like Google Analytics, Search Console, and Ahrefs to measure our content's effectiveness and identify areas for improvement.
- Market Monitoring: Stay up-to-date with market trends and competitor activity to ensure our content remains relevant and competitive.
Requirements
- 2+ years of experience in a content marketing role for a company that markets developer products or has a developer/engineering background.
- Track record of content production, including managing agencies or freelancers.
- Strong understanding of developer ecosystems and familiarity with platforms like Discord, GitHub, and StackOverflow.
- Exceptional organizational and detail-oriented skills.
- Superior written and oral communication capabilities.
- Hands-on experience with SEO principles and implementation of backlinks.
- Proficiency with platforms like Google Analytics, Hubspot, and Ahrefs.
- Skills in crafting SEO-friendly content, whitepapers, or webinars.
What We Offer
- A dynamic and inclusive work environment that values innovation and creativity.
- A competitive salary and benefits package.
- Opportunities for professional growth and development.
- A chance to work with a leading provider of digital document solutions.
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