Brand Marketing Coordinator

hace 4 semanas

Madrid, Madrid, España Schiller International University A tiempo completo
Role Overview

Schiller International University is on the lookout for a dedicated and meticulous Brand Marketing Coordinator to assist the Brand and Campus Manager. This position is crucial in implementing branding initiatives and campus outreach activities, ensuring a cohesive and impactful brand representation across all university locations.

Key Responsibilities
  1. Content Creation and Management:
  • Support the development and production of marketing materials such as brochures, videos, newsletters, and social media posts.
  • Collaborate with both internal and external creative teams to guarantee the timely and precise creation of brand-related content.
  • Assist in the proofreading and editing processes to uphold high standards of quality and uniformity in all marketing outputs.
  1. Brand and Campus Campaign Support:
  • Contribute to the planning and execution of branding campaigns and initiatives across various platforms, including digital, print, and social media.
  • Work alongside the Brand and Campus Manager to implement promotional activities and assess their effectiveness.
  • Ensure that all marketing materials adhere to the university's brand guidelines and messaging strategies.
  • Assist with SEO-related tasks to enhance the university's online presence and visibility.
  1. Event Management:
  • Assist in organizing and managing on-campus recruitment events, such as open days, information sessions, and campus tours.
  • Coordinate logistical elements of events, including scheduling, venue arrangements, and communication with participants.
  • Support the execution of events to ensure they effectively engage prospective students and reflect the university's brand.
  1. Local Marketing Strategy Development:
  • Collaborate in the formulation and implementation of localized marketing strategies tailored to each campus, considering regional characteristics and target demographics.
  • Work closely with the Brand and Campus Manager to adapt university-wide strategies for specific local contexts.
  1. Data Analysis and Reporting:
  • Assist in gathering and analyzing data related to brand and campus campaign performance, lead generation, and engagement metrics.
  • Prepare regular reports for the Brand and Campus Manager, highlighting key metrics and insights to inform strategic decisions.
  • Monitor competitor activities and market trends to support the ongoing enhancement of branding strategies.
  1. Communication and Collaboration:
  • Act as a liaison between the brand management team and other departments, facilitating effective communication and collaboration.
  • Coordinate efforts with admissions, academic, and administrative teams to align branding initiatives with overall university objectives.
  • Support the Brand and Campus Manager in managing relationships with external vendors, partners, and stakeholders.
  1. Administrative Assistance:
  • Handle administrative tasks such as scheduling meetings, maintaining marketing calendars, and organizing files.
  • Assist in managing the logistics and coordination of marketing events and projects.
Qualifications
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 1-2 years of experience in a marketing role, preferably within the education sector.
  • Familiarity with digital marketing tools and platforms, including social media management tools, Google Analytics, and email marketing software.
  • Strong writing, editing, and communication skills.
  • Excellent organizational skills and attention to detail.
  • Ability to work both independently and collaboratively.
  • A proactive and adaptable mindset, capable of managing multiple tasks in a dynamic environment.
  • Availability to travel to different campuses as needed.
  • Proficiency in English, with local language skills (French, German, Spanish) being desirable.
About Schiller International University

For over 50 years, Schiller International University has championed experiential learning, an educational model that merges knowledge acquisition with strong humanist values. This combined learning process ensures that our students not only develop proficient professional skills but also cultivate an international perspective that fosters inclusivity and understanding among diverse cultures.

At SIU, we recognize that our students will navigate a global, interconnected world. Our four International Campuses offer undergraduate and graduate students a diverse array of degrees recognized in both the USA and Europe. All programs are delivered in English and are designed to be tailored to individual circumstances. Furthermore, students are encouraged to study abroad at any point during their education, enriching their professional expertise with invaluable life experiences that shape them into well-rounded individuals.

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