Social Media Marketing Manager
hace 1 semana
We are seeking a highly motivated and creative Social Media Manager to join our Marketing Team at Scopely.
Key Responsibilities:
- Develop and Execute Social Media Strategy: Develop and implement a comprehensive social media strategy for Facebook, Instagram, and other channels. The ideal candidate will have a proven track record in creating social media strategies in the gaming industry that drive in-game growth, engagement, and retention, aligning with our overarching goals.
- Content Management: Plan and execute social media promotions and campaigns designed to drive user growth, enhance engagement, and improve player retention rates.
- Cross-Functional Collaboration: Partner with cross-functional teams, including marketing, product leads, creative services, and customer support, to ensure cohesive and effective social media initiatives on a global scale.
- Presentation and Reporting on Social Analytics: Present social media plans, progress, and performance metrics to stakeholders weekly, demonstrating strong presentation skills and the ability to communicate data-driven insights effectively. Ability to analyze social media and product performance metrics (KPI's) and adjust strategies accordingly to optimize results.
- Monitor Social Media Trends: Stay up-to-date with the latest social media trends, platform updates, and industry best practices, particularly as they relate to the gaming and social casino sectors.
- Community Management: Engage with the player community, respond to inquiries, and foster a positive and interactive environment on our social media channels, ensuring timely and effective communication.
- Player Council: Establish and lead a new Player Council which includes meeting with players (e.g., monthly calls) to collect valuable player insights and share them with the product teams to drive game enhancements and game improvements.
Requirements:
- Bachelor's degree in social media marketing, communications, or a related field.
- 5+ years of experience in developing gaming communities, driving engagement, retention & growth.
- Strong project management/organizational skills and the ability to manage multiple projects simultaneously, ensuring timely delivery of social media campaigns as it relates to the product roadmap.
- Strong understanding of social media platforms, (Facebook, Instagram, TikTok, other), influencer marketing, and building other online communities.
- Excellent communication, presentation skills, interpersonal, and relationship-building skills, perfect English written and spoken.
- Gaming experience is a must, Social Casino gaming experience a plus.
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