Global Head of CRM Lifecycles

hace 4 semanas

Barcelona, Barcelona, España Michael Page A tiempo completo
Job Title: Global Head of CRM Lifecycles

At Michael Page, we are seeking a highly skilled and experienced professional to lead our CRM Marketing Automation efforts. As the Global Head of CRM Lifecycles, you will be responsible for developing and executing a commercially focused CRM Marketing Automation Roadmap that aligns with our company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.

Key Responsibilities:

  • Develop and prioritize a CRM Marketing Automation Roadmap that drives customer engagement and loyalty
  • Lead a dedicated team to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept, and testing
  • Utilize customer data and segmentation techniques to personalize communication and marketing campaigns, ensuring relevance and effectiveness
  • Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
  • Collaborate with cross-functional teams across Marketing, Product (Web, CRM), BI, Data, and Ops to ensure a seamless and consistent customer experience across all touchpoints
  • Define and monitor key performance metrics related to CRM effectiveness, ensuring each element of our CRM Programme is globally consistent and optimized
  • Work with the compliance team to ensure compliance with global data and marketing regulations

Requirements:

  • 5+ years of experience in email marketing and/or CRM campaign implementation and management
  • Superior project management skills and strategic thinking
  • Understanding of marketing automation tools such as Salesforce Marketing and Pardot
  • Working experience with Jira or other project management tools
  • Working experience with Tableau, Power BI, or other reporting tools
  • Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data
  • Experience working with segmentation and email marketing platforms
  • High level of motivation and initiative, with the ability to motivate the team and anticipate company needs

About Us:

At Michael Page, we are customer-led, people-powered, and insight-driven. Our purpose is to Change Lives for our customers, employees, and investors. We are committed to our values of Earn Trust, Grow Connections, and Make a Difference.

What We Offer:

  • Experience in a multinational environment with +40 nationalities in the SSC
  • Competitive compensation and benefits package in Barcelona
  • Various well-being activity options

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