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Category Development Manager
hace 2 meses
About the Role:
The mission of this role is to own the Southern Europe Off Trade Category Development, driving business growth and success for Diageo.
Main Responsibilities:
- Lead customer engagement with Diageo's category vision, strategy, and plans to enable and support brilliant activation of Diageo plans.
- Establish and fully embed the strategy as the framework for expressing our plans to Retail (Off Trade) customers in Southern Europe.
- Establish Diageo as the go-to supplier (and most trusted/respected) for category management across all strategic customers by delivering Best-In-Class Category Management, including industry-leading insights delivered through unbiased recommendations in a compelling and action-oriented way.
- Work with senior stakeholders (up to director level) in our customers' businesses to identify opportunities to grow TBA, strategically partnering with our customers' teams to analyze the future trends in the market and building collaborative plans focused on growth.
- Make in-outlet navigation (assortment, merchandising, pricing, promotion, display) simple and commercially focused, and in doing so, give our customers a compelling point of difference in their range.
- Connect our internal SE teams across commercial, shopper marketing, activation, innovation, NRM, and digital, and link with Diageo Global Teams to drive tangible actions from insight that will drive the triple win for Diageo, Customer, and shopper.
About You:
We're looking for a highly skilled and experienced professional with a strong background in FMCG industry, commercial, trade marketing, and category development. You should have:
10 years of experience in the FMCG industry.Commercial (KAM), Trade Marketing Manager, and Category Dev experience.Italian Market knowledge desirable.Strategic attitude and negotiation skills.You're successful in managing senior partners, resulting in strong and positive outcomes. You have a holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results.You're comfortable with dealing with ambiguity, complexity, and working within a fast-paced and matrixed environment. You have a strong commercial and numerical capability with attention to detail.Working with Us:
We're a dynamic and inclusive company that values diversity and promotes a culture of respect and inclusivity. We're committed to creating a workplace where everyone feels valued, respected, and empowered to contribute their best work. We offer a highly competitive and flexible rewards and benefits package, and we're committed to supporting our employees' career development and well-being.
