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Marketing Automation Manager

hace 2 meses

Barcelona, Barcelona, España Semrush A tiempo completo

**Job Description**

Hi there, we're Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don't miss your chance.

This is our Marketing Automation (Operations) Manager role for those who are goal and success-oriented.

**Key Responsibilities**

  • Manage and optimize our marketing automation tools, particularly focusing on our CRM, HubSpot.
  • Set up and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
  • Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
  • Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
  • Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.
  • Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.

**Requirements**

  • Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
  • Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
  • Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools.
  • Familiarity with SQL or similar database query languages is a plus.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Highly organized with meticulous attention to detail, particularly in data management and reporting.
  • Excellent written and verbal communication skills, with the ability to explain complex processes to non-technical stakeholders.
  • Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.
  • Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.

**Nice to Have**

  • Experience in the SaaS industry or with data-driven marketing.
  • HubSpot Certification(s).
  • Knowledge of GDPR, CAN-SPAM, and other data privacy regulations.