Marketing Automation Manager

hace 1 mes

Barcelona, Barcelona, España Semrush A tiempo completo
Job Description

We are Semrush, a leading online visibility management SaaS platform, seeking a highly skilled Marketing Automation Manager to join our team. As a key member of our marketing operations team, you will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot.

This role involves setting up and managing automation workflows, ensuring data integrity, and generating actionable insights through comprehensive reporting and tracking. The ideal candidate will be results-driven, detail-oriented, highly analytical, and have a deep understanding of marketing operations.

Key Responsibilities
  • Manage and optimize our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential
  • Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies
  • Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information
  • Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making
  • Collaborate with the sales and product teams to ensure alignment in marketing strategies and objectives
  • Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals
Requirements
  • Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field
  • Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a preference for experience using HubSpot
  • Technical skills: Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus.
  • Analytical mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Attention to detail: Highly organized with meticulous attention to detail, particularly in data management and reporting
  • Communication: Excellent written and verbal communication skills, with the ability to explain complex processes to non-technical stakeholders
  • Problem-solving: Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions
  • Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities and deadlines
What We Offer
  • Flexible working day start
  • Snacks and coffee at the office
  • Corporate events
  • Unlimited PTO
  • Training, courses, conferences
About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

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