Marketing Automation Manager

hace 2 semanas

Barcelona, Barcelona, España Semrush A tiempo completo

At Semrush, we are seeking a highly skilled Marketing Automation Manager to join our team. This role will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot.

This position involves setting up and managing automation workflows, ensuring data integrity, and generating actionable insights through comprehensive reporting and tracking.

The ideal candidate will be results-driven, detail-oriented, highly analytical, and have a deep understanding of marketing operations.

Key Responsibilities:

  • Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential
  • Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies
  • Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information
  • Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making
  • Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives
  • Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field
  • Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a preference for experience using HubSpot
  • Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus.

What We Offer:

  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package
  • The chance to work with a leading online visibility management SaaS platform

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and results-driven individual with a passion for marketing automation, we encourage you to apply for this exciting opportunity.

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