Marketing Automation Specialist

hace 3 días

Barcelona, Barcelona, España Semrush A tiempo completo
Marketing Automation Manager

At Semrush, we're seeking a highly skilled Marketing Automation Manager to join our team. As a key member of our marketing operations team, you will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM platform, HubSpot.

Key Responsibilities:
  • Manage and optimize our CRM platform (HubSpot) to ensure it is fully integrated with other tools and used to its full potential.
  • Design, implement, and manage automated marketing sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
  • Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
  • Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
  • Collaborate with the sales and product teams to ensure alignment in marketing strategies and objectives.
  • Continuously monitor and optimize automation processes to ensure maximum efficiency and effectiveness in achieving marketing goals.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
  • Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
  • Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills with the ability to explain complex processes to non-technical stakeholders.
  • Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.

We're looking for a highly motivated and detail-oriented individual who is passionate about marketing automation and has a strong understanding of CRM platforms. If you're a results-driven professional with a passion for data analysis and marketing operations, we'd love to hear from you

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