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Head of Growth
hace 2 meses
We are seeking a seasoned Head of Growth to drive the long-term growth and success of one of our flagship products. As a key member of our leadership team, you will have ownership and autonomy to shape our customer acquisition vision and strategy.
Key Responsibilities- Develop and execute a mid-long term growth marketing and customer acquisition vision for one of our flagship products.
- Drive traffic to our products, optimise and increase conversions to generate high-quality traffic for our partners.
- Foster alignment on priorities within the SEO, Paid Media, and CRM teams to achieve common business and people goals.
- Design and build new paid media & direct response channels while driving down Customer Acquisition Costs (CAC) by finding the optimal messaging and channels.
- Develop SEO strategy by identifying and maximising SEO opportunities, both long and short-term, to grow organic traffic and SEO's revenue contribution to the business.
- Implement data-driven Conversion Rate Optimisation (CRO) strategies to maximise conversion rates across all digital touchpoints.
- Develop, implement, and report on frameworks and processes to ensure team success, including tracking and measurement of activities to achieve positive ROI.
- Substantial multi-language SEO + paid media expertise, with experience in running global campaigns to drive scale through SEO and performance marketing initiatives with multi-country/region focuses.
- Experience in influencing and shaping product strategy, fostering collaboration in organisations going through transformation.
- Strong demonstrable experience in delivering scalable customer acquisition success within fast-paced start-up/scale-up settings.
- Strong demonstrable experience utilising quantitative analytics and qualitative user data to reduce CAC, improve marketing effectiveness, and demonstrate commercial impact.
- Experience in a product comparison/affiliate business, a product-led company, and with web-based products.
- Experience working in a matrix-structured organisation and comfortable with agile ways of working.
- Leadership experience with a proven track record of scaling motivated and high-performing teams.
This role is perfect for a self-starting leader looking for a challenge to stretch themselves into a senior leadership position within an exciting business, while remaining connected and hands-on in bringing customer growth to a reality.
", "company": "Blexr Ltd"}