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Growth Marketing Director
hace 2 meses
Job Summary:
We are seeking a highly skilled Growth Marketing Director to join our team at Netspend. As a key member of our marketing organization, you will be responsible for developing and executing comprehensive digitally centric acquisition and retention marketing strategies that drive business growth and revenue.
About the Role:
- Develop and execute data-driven marketing strategies that align with our business objectives and growth targets.
- Lead the creation of brand positioning and messaging that resonates with our target audiences.
- Analyze market trends and competitor activities to identify opportunities and threats.
- Oversee the planning, execution, and optimization of profitable, customer acquisition cost (CAC) efficient digital acquisition and retention multi-channel marketing campaigns.
- Ensure consistent brand messaging across all marketing channels and materials.
- Measure and report on the performance of marketing campaigns, assessing return on investment (ROI) and relevant key performance indicators (KPIs).
- Build, manage, and mentor a high-performing marketing team.
- Foster a collaborative and innovative team environment that encourages professional growth.
- Establish clear goals and performance metrics for the marketing team.
- Develop strategies to attract and retain customers, leveraging data-driven insights to optimize the customer journey.
- Implement customer segmentation and targeting strategies to enhance conversion and engagement.
- Work closely with the sales and product teams to ensure alignment and support for customer acquisition initiatives.
- Strengthen our brand presence and reputation in the fintech industry.
- Manage relationships with media, influencers, and other external stakeholders.
- Oversee public relations efforts, including press releases, media kits, and speaking engagements.
