Marketing Automation Manager

hace 1 semana

Barcelona, Barcelona, España Semrush A tiempo completo

About the Role

We are seeking a highly skilled Marketing Automation Manager to join our team at Semrush. As a key member of our marketing operations team, you will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot.

Key Responsibilities

  • CRM Management: Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential.
  • Automation Setup: Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
  • Data Integrity: Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
  • Reporting and Analytics: Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
  • Collaboration: Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.
  • Optimization: Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.

Requirements

  • Education: Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
  • Experience: Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
  • Technical Skills: Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus.

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