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Marketing Automation Manager

hace 2 meses

Barcelona, Barcelona, España Semrush A tiempo completo

About the Role

We are seeking a highly skilled and experienced Marketing Automation Manager to join our team at Semrush. As a key member of our marketing operations team, you will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot.

Key Responsibilities

  • Manage and optimize our CRM platform (HubSpot) to ensure it is fully integrated with other tools and used to its full potential.
  • Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
  • Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
  • Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
  • Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.
  • Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
  • Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
  • Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools.
  • Familiarity with SQL or similar database query languages is a plus.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Highly organized with meticulous attention to detail, particularly in data management and reporting.
  • Excellent written and verbal communication skills, with the ability to explain complex processes to non-technical stakeholders.
  • Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.
  • Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.

What We're Looking For

  • Experience in the SaaS industry or with data-driven marketing.
  • HubSpot Certification(s)