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Marketing Automation Manager

hace 2 meses

Barcelona, Barcelona, España Semrush A tiempo completo
About the Role

We are seeking a highly skilled Marketing Automation Manager to join our team at Semrush. As a key member of our digital marketing operations team, you will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM HubSpot.

Key Responsibilities
  1. Campaign Management: Oversee the development and execution of automated marketing campaigns, ensuring seamless integration with our CRM platform.
  2. Automation Setup: Design, implement, and manage automated marketing and sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies.
  3. Data Integrity: Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information.
  4. Reporting and Analytics: Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making.
  5. Collaboration: Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives.
  6. Optimization: Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals.
Requirements
  1. Education: Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
  2. Experience: Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot.
  3. Technical Skills: Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus.
  4. Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions.
  5. Attention to Detail: Highly organized with meticulous attention to detail, particularly in data management and reporting.
  6. Communication: Excellent written and verbal communication skills with the ability to explain complex processes to non-technical stakeholders.
  7. Problem-Solving: Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions.
  8. Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities and deadlines.
Preferred Qualifications
  1. Experience in the SaaS industry or with data-driven marketing.
  2. HubSpot Certification(s).
  3. Knowledge of GDPR, CAN-SPAM, and other data privacy regulations.
What We Offer
  1. Flexible working day start.
  2. Snacks and coffee at the office.
  3. Corporate events.
  4. Unlimited PTO.
  5. Training courses and conferences.