Paid Media Strategist

hace 3 días


Barcelona, Barcelona, España COCUNAT A tiempo completo
About the Role

COCUNAT is seeking a highly skilled Paid Media Specialist to join our team. As a Paid Media Specialist, you will be responsible for designing, implementing, and optimizing paid social advertising campaigns across various platforms to achieve key performance indicators (KPIs) targets.

Key Responsibilities
  • Develop and execute paid social advertising strategies to drive traffic and conversion objectives for European, US, and LATAM markets.
  • Oversee daily optimization of paid social advertising campaigns to ensure efficient budget allocation and maximum return on ad spend (ROAS).
  • Explore new product and brand opportunities through audience analysis, ad creativity, and conversion optimization.
  • Scale revenue from new customers by managing budgets and controlling customer acquisition cost (CAC) and ROAS.
  • Drive budgeting and forecasting, experimentation with short-term execution and long-term vision.
  • Analyze audiences and apply full-funnel acquisition strategies.
  • A/B test creative assets, targeting strategies, and budget allocations to optimize performance.
  • Implement reporting that leads to action and conduct regular performance checks and periodic business reviews to surface opportunities and pain-points.
  • Stay updated on emerging trends and best practices in paid social advertising.
About You
  • Expert with at least 2-3 years of e-commerce experience running paid social ads on different platforms.
  • Highly technical and analytical drive; comfortable dealing with high growth and complex business challenges.
  • Strong track record of proven results within a multinational e-commerce space (preferably beauty or fashion).
  • Organized and able to work independently as well as in a team environment.
  • Teamwork, results orientation, transversal communication, organization, and proactivity.
  • Excellent prioritization and organization skills.
  • Creatively inclined and confident to bring ideas to the table.
  • Result-driven and hungry to scale accounts to huge heights through continual testing of tactics and strategies.
  • Fluent in Spanish and English.
About COCUNAT

COCUNAT is a digital native cosmetics brand with a strong projection due to its disruptive nature, creating products with highly complex R&D and its innovative way of transmitting and communicating the brand's vision to the millennial market. Winner of 26 beauty awards and future of cosmetics by disrupting the sector, giving the consumer the power to change the industry and make it healthier, more sustainable, and safer.



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