Senior Paid Media Strategist

hace 2 semanas

Barcelona, Barcelona, España Act Second A tiempo completo
Senior Paid Media Specialist

Act Second LLC is seeking a highly skilled and data-driven Paid Media Specialist to drive brand awareness, engagement, and conversions through paid media campaigns across various digital platforms.

Key Responsibilities:
  • Campaign Management: Develop, manage, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
  • Strategy Implementation: Implement comprehensive paid media strategies that align with company goals and drive measurable results.
  • Performance Analysis: Monitor and analyze campaign performance using analytics tools. Provide regular reports and insights to optimize strategies and achieve KPIs.
  • Budget Management: Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI. Track spending and adjust strategies as needed to stay within budget.
  • Ad Creation: Collaborate with the creative team to develop compelling ad creatives, including copy, images, and videos. Ensure all ads are consistent with our brand voice and objectives.
  • A/B Testing: Conduct A/B testing to identify the most effective ad creatives, targeting options, and bidding strategies. Use test results to inform future campaigns and drive continuous improvement.
  • Keyword Research: Conduct thorough keyword research to identify high-performing keywords and optimize ad targeting.
  • Audience Segmentation: Implement advanced audience segmentation techniques to target specific customer groups with tailored ad campaigns.
  • Market Research: Stay updated with industry trends, competitive landscape, and digital advertising best practices. Use insights to inform paid media strategies and identify new opportunities.
  • Collaboration: Work closely with the marketing, content, and product teams to ensure paid media efforts are aligned with overall business objectives. Drive integrated marketing initiatives and foster a culture of collaboration and continuous improvement.
  • Reporting and Analysis: Conduct detailed reports and analyses on campaign performance, providing actionable insights to the Head of Growth and senior management. Prepare and deliver presentations on campaign outcomes and future strategies.
Requirements:
  • Expert in core paid search and paid social advertising platforms.
  • 3+ years' experience in managing all dimensions of paid search activity, including: Implementation, Investment and bidding strategies, Management of large media budgets, Daily campaign optimization (including targeting, testing, and analysis), and Performance forecasting, insight & analysis, and reporting.
  • Excellent numeracy, data handling and analytical skills.
  • Advanced Excel abilities.
  • Familiarity with paid media management technologies (e.g., Marin, SA360, Kenshoo, etc.).
  • Understanding of tracking and analytics platforms (e.g., GA, etc.).
  • Some experience (preferred) in managing another digital channel e.g., Display (planning and buying, RTB, trafficking, reporting).
  • First class written and oral communication skills.
  • Able to manage own deadlines and plan own time effectively.
  • A borderline obsessive attention to detail.
  • A clear and persuasive presenter.
  • Understanding of the wider digital marketing mix (SEO, social media, analytics, and measurement).
  • Professional standard in the use of Google Workspace.
  • Native/Proficiency English level.
Benefits:
  • Competitive compensation package.
  • Opportunity to have a real impact in a high-growth company.
  • Work in Barcelona, with possible travel across our markets.
  • On-site working environment.
  • Responsibility from day one and opportunities for professional and personal growth.
  • Great work environment with a young, international team of talented people.
  • Collaboration with top companies in the US and Europe.

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