Integrated Marketing Manager

hace 2 días

Barcelona, Barcelona, España Semrush A tiempo completo
Job Title: Integrated Marketing Manager

We are seeking a highly skilled Integrated Marketing Manager to join our Global Campaigns Team at Semrush. As a key member of our team, you will be responsible for developing and executing comprehensive, multi-channel marketing initiatives that drive business growth and customer engagement.

Key Responsibilities:
  • Develop and execute integrated marketing campaigns from inception to completion, leveraging multiple platforms, including paid media, email, social media, and influencer partnerships.
  • Lead internal campaign communications, collaborating with creative production teams to deliver high-quality assets on time.
  • Own and manage campaign timelines, ensuring alignment with business goals and objectives.
  • Map and optimize the complete consumer journey, utilizing data-driven insights to inform marketing strategies.
  • Oversee and allocate campaign budgets, ensuring effective resource utilization and ROI optimization.
  • Align and coordinate different teams, including creative, media, product, and analytics, to ensure seamless campaign execution.
  • Develop and test new campaign formats and channels to optimize performance and achieve business objectives.
Requirements:
  • 5+ years of experience in Marketing, with a proven track record in launching multi-channel marketing campaigns.
  • Strong strategic thinking and campaign planning abilities, with a focus on data-driven decision making.
  • Excellent presentation and communication skills, with the ability to create comprehensive decks and reports.
  • Creativity, attention to detail, and a basic understanding of campaign metrics and data analysis.
  • Awareness of industry trends and a goal-oriented mindset with a focus on results.
  • Adaptability and willingness to test new marketing approaches, with a strong understanding of AI tools and their applications in marketing.
What We Offer:
  • A dynamic and collaborative work environment, with opportunities for growth and professional development.
  • A competitive salary and benefits package, including unlimited PTO and a hobby benefit.
  • The chance to work with a leading online visibility management SaaS platform, driving innovation and excellence in the digital marketing space.
  • A global team with diverse backgrounds and expertise, working together to achieve common goals.
About Semrush:

Semrush is a leading online visibility management SaaS platform, enabling businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns. With 10,000,000+ users worldwide, we are committed to creating an inclusive environment for all employees, celebrating diversity and promoting equal opportunities.

We are an equal opportunity employer, committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition.

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