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Head of Growth

hace 2 meses

Barcelona, Barcelona, España Blexr Ltd A tiempo completo

About the Role

We are seeking a seasoned Head of Growth to drive the long-term growth and success of one of our flagship products. As a key member of our leadership team, you will have ownership and autonomy to shape our customer acquisition vision and strategy.

Your Key Responsibilities

  • Take accountability for the mid-long term growth marketing and customer acquisition vision for one of our flagship products.
  • Develop a tangible strategy and tactical delivery plan to ensure this vision is successfully implemented to impact business results.
  • Drive traffic to our products; optimize and increase conversions to generate high-quality traffic for our partners.
  • Foster, create, and influence alignment on priorities within the SEO, Paid Media, and CRM teams, as well as all chapters across the product, to achieve common business and people goals.
  • Design and build new paid media & direct response channels while driving down Customer Acquisition Costs (CAC) by finding the optimal messaging and channels.
  • Develop SEO strategy by identifying and maximizing SEO opportunities, both long and short-term, to grow organic traffic and SEO's revenue contribution to the business.
  • Drive CRM & lifecycle marketing efforts across different levers to retain and re-engage customers.
  • Implement data-driven Conversion Rate Optimization (CRO) strategies to maximize conversion rates across all digital touchpoints.
  • Develop, implement, and report on frameworks and processes to ensure team success; including tracking and measurement of activities to achieve positive ROI.

What We're Looking For

  • Substantial multi-language SEO + paid media expertise; able to demonstrate experience in running global campaigns to drive scale through SEO and performance marketing initiatives with multi-country/region focuses.
  • Experience in influencing and shaping product strategy, fostering collaboration in organizations going through transformation.
  • Strong demonstrable experience in delivering scalable customer acquisition success within fast-paced start-up / scale-up settings.
  • Strong demonstrable experience utilizing quantitative analytics and qualitative user data to reduce CAC, improve marketing effectiveness, and demonstrate commercial impact.
  • Experience in a product comparison/affiliate business, a product-led company, and with web-based products.
  • Experience working in a matrix-structured organization and is comfortable with agile ways of working.
  • Leadership experience with a proven track record of scaling motivated and high-performing teams.

What's in it for You

This role is perfect for a self-starting leader looking for a challenge to stretch themselves into a senior leadership position within an exciting business, while remaining connected and hands-on in bringing customer growth to a reality.