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Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that leverage the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.
Our ExpertiseAs Google's most experienced EMEA Sales Partner, we have overseen hundreds of deployments across the Google Marketing Platform. We address ad tech infrastructure, data management, integration, and media management, and provide clients with relevant and up-to-date digital marketing services and consultancy.
Role OverviewWe're seeking a skilled Analytics Solution Architect to support our analytics team and clients by providing technical expertise and solutions. Your responsibilities include ensuring efficient and accurate implementation of solutions, conducting quality assurance processes, and mentoring team members to enhance their technical proficiency.
Key Responsibilities- Develop and implement analytics features, including web analytics platforms, app analytics, and tag management solutions.
- Utilize industry-standard best practices to implement first-party data solutions, such as Consent Mode and Enhanced Conversions.
- Define and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
- Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging.
- Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools.
- Develop tracking plans, define KPIs, and ensure proper analytics tool implementation across websites and apps.
We're looking for a highly skilled and experienced Analytics Solution Architect who can provide technical expertise and solutions to support our analytics team and clients. If you have a passion for data-driven solutions and a strong background in analytics, we'd love to hear from you.
