Digital Analytics Strategist
hace 1 semana
Incubeta is a digital marketing consultancy that specializes in technology, data, and people. Our team of experts builds innovative solutions that leverage the power of technology, the truth of data, and the creativity of human insight. We help advertisers, agencies, and publishers maximize their digital marketing potential.
Key Responsibilities:
- Develop and implement analytics features, including web and app analytics, tag management, and data layer integration.
- Configure and implement tracking solutions across analytics and marketing platforms to ensure cohesive user journey tracking.
- Troubleshoot analytics implementations using tools such as Chrome Tools, Charles, and Google Tag Manager for debugging.
- Conduct QA processes to ensure accurate data capture and reporting, using debugging techniques and tools.
- Educate clients on using analytics tools and interpreting reports in platforms like GA4 and Adobe Analytics.
- Mentor team members in setting up and utilizing analytics tools, including custom events, funnels, and conversion tracking.
Requirements:
- Strong technical expertise in analytics and data management.
- Experience with web and app analytics platforms, tag management solutions, and data layer integration.
- Ability to troubleshoot and resolve complex analytics implementation issues.
- Excellent communication and mentoring skills.
About Incubeta:
Incubeta is a global partnership of leading digital technology, media, and creative specialists. We provide end-to-end digital advertising services and media solutions to clients around the world. Our team of experts is dedicated to helping clients maximize their digital marketing potential through innovative solutions and expert guidance.
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