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Strategic Media Director
hace 2 meses
We are seeking a highly skilled Strategic Media Director to join our team at Pfizer. As a key member of our Chief Marketing Office, you will play a critical role in defining our global media strategy and serving as the chief point of connection between media and commercial teams.
Key Responsibilities- Develop audience-centric, insight-driven media strategy and tactical plans across paid, owned, and earned media channels, aligned with our overall product marketing strategy.
- Partner with commercial teams and the media agency to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading pharma brand into a leading healthcare and patient-first organization.
- Function as the key representative of the media team within allocated region(s), acting as the main point of interface between the Global commercial teams and the media team.
- Ensure CoLab ways of working are followed & utilized in allocated region(s).
- Develop deep understanding of Pfizer products and Therapeutic Area landscape, and manage media mix and budget allocation across platforms for different products.
- Leverage deep insights on consumer behaviors to drive media mix decisions that support optimal media investment allocations.
- Adapt media strategy and optimize media mix based on new data and insight into campaign performance.
- Steward ex-US media investment across allocated region(s) and closely monitor budget allocation.
- Accountability for media performance and measurement with a focus on improving ROI.
- Serve as effective organization leader by influencing, managing and driving action of the efforts of team members to do outstanding work.
- Act as successful mentor and role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential.
- Demonstrate extensive experience in Marketing or Media in a professional environment.
- Degree in Marketing or equivalent experience.
- Broad knowledge of the pharmaceutical industry and healthcare environment.
- Global media strategy experience in B2B and / or B2C capacity working on large brands similar in size to Pfizer.
- Understanding of data-driven media planning and buying approaches globally.
- Deep familiarity with media and vendor landscape and application of media trends in powering business results.
- Knowledge in customer journey mapping and messaging; paid, earned and owned media planning; media activation.
- Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech.
- Experience in generating demand through full-funnel performance marketing campaigns.
- Proven ability to work collaboratively across multiple teams.
- Exceptional interpersonal skills and mastery of working in a matrixed environment.
- Excellent communication skills; can articulate complex concepts to a diverse audience.
- Creative, innovative problem solver who leads with insights derived from data.
- Demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization.
- Ability to lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
- Strong writing, presentation and influencing skills.
- Demonstrate ability to thrive under pressure, to take accountability and to meet deadlines.
- Superior organizational and management skills; ability to influence, manage and drive action of the efforts of team members in on-time and accurate execution of deliverables.
- Ability to manage and coach direct reports and agile teams.
- Strong written & spoken English is a must.
