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Indirect Activation Specialist
hace 2 meses
About the Role
Your Mission: As a key member of our team, you will lead and drive efficient and effective relationships with our Wholesaler or Distributor customers to achieve business targets.
Focused on:
- Increasing Diageo Distribution Coverage
- Boosting Diageo Brands Rotation through strategic activation at the Point of Purchase
- Embracing new technologies in customer management and adopting our new RTM
Key Responsibilities:
You will lead the new business development agenda for Hybrid Sales Customers, including customer/chains sourcing, commercial proposal development and engagement, segmentation, implementation, and follow-up.
Working closely with our Hybrid Sales Executives team, you will ensure we achieve our objectives and drive business growth.
Key Accountabilities:
You will be responsible for defining prioritization based on contribution/potential, hybrid capability profile, and understanding customer requirements to match with Diageo propositions.
You will increase the efficiency of the Hybrid management model, defining clear, simple, and scalable account/segment Plans for each of the sourcing target groups.
You will develop our business with Strategic Customers with big capillarity and sales force teams, including a clear account understanding and potential management.
You will own the creation and implementation of Indirect activation platforms to ensure Diageo brands are activated thoughtfully at scale.
