Indirect Activation Lead
hace 3 semanas
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company.
You'll collaborate with passionate people from all over the world to test new ideas, learn, and unlock a brighter, more exciting future.
About the role
You will lead and drive efficient and effective relationships with Wholesaler or Distributor customers assigned to achieve business targets.
Focussed on :
- Increase Diageo Distribution Coverage
- Increase Diageo Brands Rotation through brilliant activation at the Point of Purchase
- Taking advantage of our new RTM, adopter of new technologies in key process of customer management, we need to increase scale and coverage with Hybrid Sales Customers.
You will lead this new business development agenda. This includes customer / chains sourcing, commercial proposal development and engagement, segmentation, implementation and follow up.
You will work hand on hand with our Hybrid Sales Executives team ensuring we achieve our objectives.
Responsibilities & Accountabilities :
- Based on a clear understanding of On trade RTM Strategy you will lead customer sourcing and commercial proposal to foster Hybrid Sales, achieving targets in terms of new Customers, sales and distribution.
- You will define prioritization based on contribution / potential, hybrid capability profile, understanding customer requirements to match with Diageo propositions.
- You will increase efficiency of the Hybrid management model, defining clear, simple, and scalable account / segment Plans (price, reward, counterparts, promo Plan, MPA) for each of the sourcing target groups, evolving the digital readiness of Diageo and Customers to ensure relationships grow in efficiency and effectiveness.
Develop our business with Strategic Customers with big capillarity and sales force teams.
This implies a clear account understanding (and potential management): organization and structure, key points of contact and influence, execution levers at Central and Regional level.
You will own the creation and implementation of Indirect activation platforms to ensure Diageo brands are activated thoughtfully at scale
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Indirect Activation Specialist
hace 4 semanas
Madrid, Madrid, España Diageo A tiempo completoAbout UsDiageo is a leading premium drinks company with over 200 brands sold in nearly 180 countries. We're a collaborative and innovative organization that empowers our employees to build brands consumers love.About the RoleYou will lead and drive efficient and effective relationships with Wholesaler or Distributor customers to achieve business targets....
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Madrid, Madrid, España Diageo A tiempo completoAbout the RoleYou will lead and drive efficient and effective relationships with Wholesaler or Distributor customers assigned to achieve business targets.Focused on:Increasing Diageo Distribution CoverageIncreasing Diageo Brands Rotation through brilliant activation at the Point of PurchaseTaking advantage of our new RTM, adopter of new technologies in key...
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Madrid, Madrid, España Diageo A tiempo completoAbout us:Diageo is a leading premium drinks company with a presence in nearly 180 countries. We're committed to innovation, collaboration, and building brands that consumers love.About the role:You will lead and drive efficient and effective relationships with Wholesaler or Distributor customers to achieve business targets. Your mission will be to increase...
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Madrid, Madrid, España Diageo A tiempo completoAbout UsAt Diageo, we're the world's leading premium drinks company, with over 200 brands sold in nearly 180 countries. We're committed to innovation, collaboration, and building brands that consumers love.About the RoleYour Mission: Drive efficient and effective relationships with Wholesaler or Distributor customers to achieve business targets. Focus on...
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Madrid, Madrid, España Diageo A tiempo completoAbout UsAt Diageo, we're the world's leading premium drinks company, with over 200 brands sold in nearly 180 countries. We're committed to innovation, collaboration, and building brands that consumers love.About the RoleYour Mission: Drive efficient and effective relationships with Wholesaler or Distributor customers to achieve business targets. Focus on...
