Vendor Demand Specialist

hace 5 días

Barcelona, Barcelona, España The Knot Worldwide A tiempo completo

About The Knot Worldwide

The Knot Worldwide is a leading wedding planning and wedding industry platform that helps couples navigate and enjoy life's biggest moments together. Our mission is to support the businesses that work within the wedding industry and provide them with the tools and knowledge they need to succeed.

About The Role

We are seeking a talented and experienced Vendor Demand Specialist to join our Vendor Marketing team. As a Vendor Demand Specialist, you will be the driving force behind our global lead generation strategy. Your technical and creative expertise will be instrumental in crafting high-converting landing pages and pop-ups, utilising platforms like Unbounce, and leveraging data analytics to optimise campaign performance across 13 distinct markets.

Responsibilities

  • Landing Pages: You will craft captivating and persuasive landing pages that implement UX/UI best practices to ensure optimal conversion. You will seamlessly integrate HTML and landing page builders like Unbounce to create engaging experiences that convert visitors into valuable leads.
  • Pop-ups: You will develop and execute lead generation pop-ups within our proprietary tool. You will be responsible for replicating and adapting these pop-ups across different markets while also developing and innovating new formats to attract leads. Additionally, you will optimise existing pop-up formats to enhance performance and conversion rates.
  • Campaign Development and Execution: You will be responsible for the development, launch, and optimisation of demand generation campaigns to drive pipeline growth and revenue. You will monitor and analyse key performance metrics to track campaign effectiveness, identifying trends and areas for improvement.
  • Cross-Functional Collaboration: You will coordinate with various teams, including marketing performance, design, and content, to ensure timely delivery of campaign assets and alignment with overall marketing objectives.
  • Paid Media Integration: You will integrate paid media into demand generation campaigns to maximise reach and impact.

Requirements

  • Proven experience in B2B demand generation and lead generation campaigns (2 years)
  • Proficiency in landing page builders such as Unbounce and HTML
  • Ability to perform repetitive tasks with high precision and consistency
  • Innovative mindset and core creative skills
  • Strong understanding of B2B lead-to-revenue funnels and associated metrics
  • Excellent project management and organisational skills with the ability to meet deadlines
  • Strong problem-solving and analytical skills to identify and address campaign challenges
  • Proactive, results-oriented mindset with a positive attitude
  • Growth mindset and a passion for continuous learning and improvement

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