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Vendor Demand Specialist
hace 2 meses
About The Knot Worldwide
The Knot Worldwide is a leading wedding planning and marketplace company that connects couples with wedding vendors and services. Our mission is to help couples navigate and enjoy life's biggest moments together, while supporting the businesses that work within the wedding industry.
About The Role
We are seeking a talented and experienced Vendor Demand Specialist to join our Vendor Marketing team. As a key member of our team, you will be responsible for driving our global lead generation strategy and creating high-converting landing pages and pop-ups to attract valuable leads.
Responsibilities
- Landing Pages: Craft captivating and persuasive landing pages that implement UX/UI best practices to ensure optimal conversion. Seamlessly integrate HTML and landing page builders like Unbounce to create engaging experiences that convert visitors into valuable leads.
- Pop-ups: Develop and execute lead generation pop-ups within our proprietary tool. Replicate and adapt these pop-ups across different markets while also developing and innovating new formats to attract leads. Optimize existing pop-up formats to enhance performance and conversion rates.
- Campaign Development and Execution: Develop, launch, and optimize demand generation campaigns to drive pipeline growth and revenue.
- Monitor and Analyze Key Performance Metrics: Utilize data analytics tools to track campaign effectiveness, identifying trends and areas for improvement.
Requirements
To be successful in this role, you will need to possess a keen eye for detail, a passion for data-driven insights, and a knack for crafting compelling content. You will also need to have experience with landing page builders, data analytics tools, and campaign development and execution.
