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Vendor Demand Specialist

hace 2 meses

Barcelona, Barcelona, España The Knot Worldwide A tiempo completo

About the Role:

The Knot Worldwide is seeking a talented and experienced Vendor Demand Specialist to join our dynamic team. As a key member of our Vendor Marketing team, you will be responsible for driving our global lead generation strategy and creating high-converting landing pages and pop-ups.

Responsibilities:

  • Landing Pages: Craft captivating and persuasive landing pages that implement UX/UI best practices to ensure optimal conversion. Seamlessly integrate HTML and landing page builders like Unbounce to create engaging experiences that convert visitors into valuable leads.
  • Pop-ups: Develop and execute lead generation pop-ups within our proprietary tool. Replicate and adapt these pop-ups across different markets while also developing and innovating new formats to attract leads. Optimize existing pop-up formats to enhance performance and conversion rates.
  • Campaign Development and Execution: Develop, launch, and optimize demand generation campaigns to drive pipeline growth and revenue. Continuously monitor and analyze key performance metrics using data analytics tools to track campaign effectiveness, identifying trends and areas for improvement.
  • Cross-Functional Collaboration: Coordinate with various teams, including marketing performance, design, and content, to ensure timely delivery of campaign assets and alignment with overall marketing objectives.
  • Paid Media Integration: Integrate paid media into demand generation campaigns to maximize reach and impact.

Requirements:

  • Proven experience in B2B demand generation and lead generation campaigns (2 years).
  • Proficiency in landing page builders such as Unbounce and HTML (no-code landing page builders, drag&drop builders, Elementor, Framer or WebFlow).
  • Ability to perform repetitive tasks with high precision and consistency.
  • Innovative mindset and core creative skills.
  • Strong understanding of B2B lead-to-revenue funnels and associated metrics.
  • Excellent project management and organizational skills with the ability to meet deadlines.
  • Strong problem-solving and analytical skills to identify and address campaign challenges.
  • Proactive, results-oriented mindset with a positive attitude.
  • Growth mindset and a passion for continuous learning and improvement.