Retention and Loyalty Director
hace 2 semanas
**Job Summary**
Humankind Global Recruitment is seeking a highly experienced and skilled Retention and Loyalty Director to join our team. As a key member of our marketing operations team, you will be responsible for developing and implementing strategies to increase customer engagement and retention.
**Key Responsibilities**
- Translate business vision and strategy into concrete, measurable goals and identify process improvements with clients, partners, and agency teams.
- Oversee retention performance and establish key performance indicators (KPIs).
- Formulate strategies to achieve annual incremental sales, reduce customer churn, and maximize lifetime value (LTV).
- Provide input into the customer relationship management (CRM) operating budget and oversee the efficient use of marketing spend.
- Act as a subject matter expert on increasing customer engagement and implementing rewards and discounts programs.
- Ensure rewards programs are optimized for customer satisfaction and profitability.
- Develop best practices for lifecycle management, segmentation, and targeting strategies and report results and learnings to all teams.
- Manage test and learn capabilities for campaign improvement and provide consulting on design of experiments (DoE), including A/B and multivariate testing.
- Establish testing methodologies and ensure accuracy of data-driven insights and generate actionable customer behavior insights for marketing and product teams.
- Forge strong partnerships with the heads of marketing team to ensure brand strategy execution.
- Partner with product and engineering teams to deploy world-class loyalty programs and customer experiences.
- Collaborate with analytics to set up processes and dashboards for program performance measurement.
- Lead product recommendations to develop global CRM technology strategy.
- Ensure proper governance and controls with operations and IT for new initiatives.
**Requirements**
- Highly collaborative and experienced leader with excellent experience of leading and developing other strong managers.
- Strong background in CRM, marketing, analytical, and communication skills.
- Ability to deliver highly personalized, real-time experiences that customers expect.
- Experience in overseeing retention performance and establishing KPIs.
- Strong understanding of loyalty and rewards programs and their impact on customer satisfaction and profitability.
- Ability to manage test and learn capabilities for campaign improvement.
- Strong analytical and problem-solving skills with ability to generate actionable customer behavior insights.
- Experience in partnering with product and engineering teams to deploy world-class loyalty programs and customer experiences.
**What We Offer**
- Opportunity to work with a global recruitment company.
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and experienced team.
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Marbella, Málaga, España Humankind Recruitment A tiempo completo{"title": "Director of Retention and Loyalty", "description": "Job SummaryWe are seeking a highly experienced Director of Retention and Loyalty to lead our retention and loyalty programs. As a key member of our marketing team, you will be responsible for developing and implementing strategies to increase customer engagement and loyalty.Key...
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Marbella, Málaga, España Humankind Recruitment A tiempo completo{"title": "Director of Retention and Loyalty", "description": "Job SummaryWe are seeking a highly experienced Director of Retention and Loyalty to lead our retention and loyalty programs. As a key member of our marketing team, you will be responsible for developing and implementing strategies to increase customer engagement and loyalty.Key...
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