Brand Strategy Expert

hace 3 semanas


Barcelona, Barcelona, España Allianz A tiempo completo
Brand Senior Expert

We are seeking a highly skilled Brand Senior Expert to join our Customer & Marketing team at Allianz. As a key member of our brand strategy team, you will play a pivotal role in shaping and executing our brand strategy, enhancing our market presence, and driving brand awareness through high-quality content.

Key Responsibilities:
  • Develop and implement a cohesive and compelling brand identity across all touchpoints.
  • Work closely with creative teams to ensure visual and messaging elements align with the brand strategy.
  • Implement a consistent visual and verbal identity in the Spanish market, connecting with our audiences (clients, potential customers, employees, agents, and brokers).
  • Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
  • Develop a Brand Guardian to assure that the guidelines are well known by all stakeholders in the Spanish market and implemented in all communications and in our more than 2.6K agencies (Points of Sales).
  • Analyze market trends and track Brand KPIs through the tools we already have.
  • Be the link with different areas within Allianz, including other Customer & Marketing colleagues, Sales, and Product, ensuring that the brand is well implemented.
  • Give support to the company when developing any brand material.
Requirements:
  • Previous experience in similar positions (minimum 5 years).
  • Degree in Business Administration, Marketing, Advertising & Public Relations, or similar.
  • Excellent relationship and communication skills.
  • Spoken and written Spanish and English.
What We Offer:
  • Be part of a team of experts in different areas of Marketing (Customer Growth, Media & Performance, Sponsorship), where all of us contribute as key pieces.
  • A hybrid working model, with flexibility, and offices adapted to your needs.
  • Work in a company with real conciliation policies and where people are the most relevant asset of the company.
  • Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.
  • Social benefits for lunch and teleworking expenses.
  • Specific training in your field of activity and You Learn We Pay program.
  • Participate in our internal events, such as Oktoberfest, Halloween, or the Christmas Party, for you and (if you have them) your children.
  • A Christmas gift card.

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