Senior Brand Communication Strategist

hace 3 días


Barcelona, Barcelona, España Nestlé Sa A tiempo completo
Job Title: Brand Content Manager

Location: Esplugues de Llobregat (Barcelona)

Type of Contract: Full time, permanent

Type of work: Hybrid

Work Language: Fluent Business English

About the Role

The Brand Content Manager plays a key role in developing and executing the Brand Holistic Communication strategy across Europe. This involves leading the creation of engaging and relevant brand campaigns across various touchpoints, including shopper, e-content, digital, and traditional media.

This role is part of the Brand team, working closely with the Design to Delivery Brand Managers and the Product Experience Managers, and reporting directly to the European Marketing Manager.

Key Responsibilities
  1. Lead the development of the central brand communication strategy for Europe, collaborating with the Marketing Manager, brand team, and strategic partner agencies.
  2. Create and oversee the creation of holistic content for the brand at a European level, delivering master assets for defined touchpoints.
  3. Manage and update the content calendar for assigned brands, gathering input from markets and stakeholders.
  4. Assess communication effectiveness across Europe, building the media and touchpoint strategy, and recommending actions to increase media efficiency in collaboration with the media support team.
  5. Collaborate closely with Commercial, Digital, Holistic Content teams, and local markets to ensure the successful rollout and implementation of central initiatives.
Additional Responsibilities
  1. Implement best practices and guidance across Europe, incorporating expertise from the Content team and guidance from BBNW (BEP) or the Central e-business team.
  2. Stay up-to-date with industry trends and leverage expert knowledge to enhance content strategies and execution.
What We Offer

We offer a dynamic and inclusive work environment that values diversity and promotes personal and professional growth. Our benefits package includes a competitive salary, comprehensive social benefits, and a hybrid working environment with flexible working schemes.

We also offer ongoing training and career opportunities, as well as a range of volunteering activities and recreation activities such as yoga and Zumba.



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