Brand Strategy Leader

hace 2 semanas

Barcelona, Barcelona, España Allianz A tiempo completo

Brand Strategy Leader

We are seeking a Brand Strategy Leader to shape and execute our brand strategy, enhancing our market presence and driving brand awareness through high-quality content.

The successful candidate will play a pivotal role in developing a cohesive and compelling brand identity, working closely with creative teams to ensure the visual and messaging elements align with the brand strategy.

Key responsibilities include:

  • Land the Brand Strategy for Allianz in the Spanish Market, from the global purpose and brand principles to the value proposition in the Spanish market and tone of voice.
  • Ensure that the unique value proposition of the brand is communicated correctly.
  • Implement a consistent visual and verbal identity in the Spanish market across all touchpoints and connecting with our audiences (clients, potential customers, employees, agents, and brokers).
  • Coordinate the implementation of the identity in all Points of Sales together with different suppliers.
  • Develop a Brand Guardian to assure that the guidelines are perfectly known by all stakeholders in the Spanish market and implemented in all communications and in our more than 2.6K agencies (Points of Sales).
  • Identify opportunities and risks for our brand, and act accordingly to them.
  • Analyze market trends and track Brand KPIs through the tools we already have.
  • Be the link with different areas within Allianz, including other Customer Marketing colleagues, Sales and Product, ensuring that the brand is well implemented.
  • Give support to the company when developing any brand material.

Requirements:

  • Previous experience in similar positions (minimum 5 years).
  • Degree in Business Administration, Marketing, Advertising Public Relations, or similar.
  • Excellent relationship and communication skills.
  • Spoken and written Spanish and English.

We offer:

  • A hybrid working model, with flexibility, and offices adapted to your needs.
  • Work in a company with real conciliation policies and where people are the most relevant asset of the company.
  • Being in an international work environment, within a company that greatly promotes internal mobility, both national and international.
  • Social benefits for lunch and teleworking expenses.
  • Specific training in your field of activity and You Learn We Pay program.

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