Nppe Brand Content Manager
hace 1 mes
Role Summary:
The Brand Content Manager leads the development of the Brand Holistic Communication strategy and delivers different relevant brand campaigns across all contact points (shopper, econtent, digital, and traditional media) for a given brand in the portfolio.
Key Responsibilities:
- Lead the development of the central brand communication strategy for Europe, working collaboratively with the Marketing Manager, brand team, and strategic partner agencies.
- Develop meaningful and inspiring communication campaigns rooted in strong consumer insights for Europe.
- Pilot the campaign development process, starting with building briefs based on consumer insights, assessing creative ideas through research, managing production, and delivering final materials across relevant touchpoints.
- Create and oversee the creation of holistic content for the brand at a European level, delivering master assets for defined touchpoints.
- Manage and update the content calendar for assigned brands, gathering input from markets and stakeholders.
- Assess communication effectiveness across Europe, building the media and touchpoint strategy, and recommending actions to increase media efficiency in collaboration with the media support team.
- Collaborate closely with Commercial, Digital, Holistic Content teams, and local markets to ensure the successful rollout and implementation of central initiatives.
Additional Responsibilities:
- Implement best practices and guidance across Europe, incorporating expertise from the Content team and guidance from BBNW (BEP) or the Central e-business team.
- Stay up-to-date with industry trends and leverage expert knowledge to enhance content strategies and execution.
What We Offer:
- Competitive salary and comprehensive social benefits package.
- Flexible remuneration with tax advantages, including health insurance, restaurant card, mobility plan, etc.
- Personal and professional growth through ongoing training and constant career opportunities.
- Hybrid working environment with flexible working scheme.
- Recreation activities such as yoga, Zumba, etc., and a wide range of volunteering activities.
Minimum Requirements:
- 6+ years' experience in Communication Marketing or in a Communication Agency.
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