Nppe Brand Content Strategist
hace 1 semana
The Brand Content Manager role at Nestlé Sa is a key position that leads the development of the Brand Holistic Communication strategy and delivers different relevant brand campaigns across all contact points for a given brand in the portfolio.
The successful candidate will be part of the Brand team together with the Design to Delivery Brand Managers and the Product Experience Managers, reporting directly to the European Marketing Manager.
Key Responsibilities:
- Lead the development of the central brand communication strategy for Europe, working collaboratively with the Marketing Manager, brand team, and strategic partner agencies.
- Develop meaningful and inspiring communication campaigns rooted in strong consumer insights for Europe.
- Pilot the campaign development process, starting with building briefs based on consumer insights, assessing creative ideas through research, managing production, and delivering final materials across relevant touchpoints.
- Create and oversee the creation of holistic content for the brand at a European level, delivering master assets for defined touchpoints.
- Manage and update the content calendar for assigned brands, gathering input from markets and stakeholders.
- Assess communication effectiveness across Europe, building the media and touchpoint strategy, and recommending actions to increase media efficiency in collaboration with the media support team.
- Collaborate closely with Commercial, Digital, Holistic Content teams, and local markets to ensure the successful rollout and implementation of central initiatives.
Additional Responsibilities:
- Implement best practices and guidance across Europe, incorporating expertise from the Content team and guidance from Nestlé Sa.
- Stay up-to-date with industry trends and leverage expert knowledge to enhance content strategies and execution.
What We Offer:
- A competitive salary and a comprehensive social benefits package.
- A hybrid working environment with flexible working scheme.
- Personal and professional growth through ongoing training and constant career opportunities.
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