Marketing Data Analyst
hace 3 días
The Marketing and Insight Analyst will be part of the Marketing Analytics and Insight team, driving efficiency, optimization, and smooth operations. This team is part of the marketing operation, working closely with cross-functional teams, including the broader go-to-market organization, marketing, and sales organizations.
Key Responsibilities:
- Develop and maintain databases and data systems to ensure the accuracy and integrity of marketing data.
- Work closely with data engineers and IT teams to integrate data sources into visualization tools, developing processes for data extraction, transformation, and loading (ETL) that support visualization needs.
- Analyze data from various marketing channels to identify trends, patterns, and opportunities for optimization, utilizing statistical methods to derive insights that enhance marketing strategies.
- Design, execute, and analyze A/B tests and other experiments to evaluate marketing tactics, providing insights on the impact of different strategies on customer engagement and conversion.
- Collaborate with cross-functional teams to ensure marketing strategies align with broader business goals, facilitating the integration of insights into overall business strategies.
Requirements:
- Bachelor's degree in Marketing, Data Science, Statistics, Business, or a related field.
- Proficiency in data analysis tools such as Excel, SQL, and data visualization platforms like Tableau or Power BI.
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