Fashion Communications Coordinator

hace 3 semanas

Madrid, Madrid, España Primark España A tiempo completo
Fashion Communications Administrator

Join Primark España as a Fashion Communications Administrator and be part of a dynamic team that drives the fashion industry forward. As a key member of the Global Fashion Communications PR team, you will play a crucial role in the coordination of the press office and showroom, focusing on the management of samples, image databases, press requests, and influencer activations.

Key Responsibilities:
  • Manage and maintain online image banks regularly and update the wider team.
  • Research necessary collateral for press events proposals and seasonal trend activations.
  • Write effective PR materials, including drafting press releases, social media plans, event running orders, and briefing documents.
  • Pitch to online press, print, and influencers.
  • Compile fashion and news alerts for global markets and keep an updated calendar of comms in line with the wider brand comms marketing calendar.
  • Support the implementation of PR strategies in line with the global marketing calendar and Primark brand.
  • Manage media and influencer gifting, seeding, and production of goody bags for media and events.
  • Ensure samples are recorded, monitored, and stored appropriately and returned in a timely and organized manner if required.
  • Manage and file press folders and reference material, archiving press clippings and tracking all brand coverage received daily through Unicepta and our own influencer monitoring system, Wearisma.
  • Assist with ad-hoc day-to-day press activity, press events, in-store events, and influencer activations.
Requirements:
  • At least 1 year's work experience working at a PR agency or in-house on a PR/Marketing team.
  • Keen awareness and interest in the social influencer landscape.
  • Good level of English language, both written and verbal.
  • Knowledge of MS Word, Excel, Outlook are essential.
  • Adobe Photoshop and InDesign knowledge would be an advantage.
  • Demonstrate strong interpersonal and communication skills.
  • Exceptional communication skills both written and verbal.
  • Be proactive & assertive reacting to key business requirements in a timely manner.
Personal Attributes:
  • Be an enthusiastic learner with a firm understanding of the global fashion industry with a positive approach to PR, the media landscape, and influencer marketing.
  • Be a style-conscious, Primark-obsessed, have a creative eye with excellent brand fashion know-how.
  • Highly organized, detail-oriented, possessing the ability to effectively prioritize projects and deliverables while meeting deadlines set by management.
  • Excellent planning and organization skills, ability to multi-task, plan, and prioritize work schedule for self and team and work within agreed timescales.
  • Excellent attention to detail and an ability to analyze and interrogate high volumes of data as well as demonstrating an ability to focus on higher-level overview.
  • Proven ability in managing sensitive matters while ensuring all Primark information remains confidential to the business.
  • Be a collaborative team player with excellent interpersonal/communication skills, while demonstrating high levels of emotional intelligence and possess the ability to push back with professionalism.
  • Proven ability in developing effective working relationships across all levels of the organization.
  • Effective and persuasive presentation skills.

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