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Senior Marketing Analytics Leader
hace 2 meses
About the Role
We are seeking an exceptional leader to join our team at Importante Empresa as the Senior Marketing Analytics Leader. This is a unique opportunity to drive strategic insights and guide our marketing efforts.
Key Responsibilities
- Develop and maintain a robust analytics platform to support state-of-the-art marketing use cases.
- Translate data into actionable insights to inform marketing strategies and decision-making.
- Ensure data accuracy, integrity, and security.
- Own attribution and scoring models.
- Implement advanced analytics techniques, including predictive modeling, segmentation, and attribution analysis.
- Generate and leverage market insights to stay ahead of industry trends and competitive dynamics.
- Own marketing KPIs, target setting, and performance monitoring.
- Partner with marketing, sales, product, and finance teams to align on goals and share insights.
Requirements
- Strong leadership and analytical skills.
- Experience in developing and maintaining analytics platforms.
- Ability to translate data into actionable insights.
- Strong understanding of marketing analytics and data-driven decision-making.
- Excellent communication and collaboration skills.
About Us
Importante Empresa is a global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe in unlocking productivity by placing data and intelligence at the core of business processes.
