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Salesforce Marketing Cloud Campaign Strategist

hace 2 meses

Barcelona, Barcelona, España dentsu A tiempo completo

About the Role

The Salesforce Marketing Cloud Campaign Consultant will report into the Head of Platform Enablement and lead a team of consultants in helping our clients achieve their aims of enriching their customer experiences using Salesforce Marketing Cloud.

Key Responsibilities

  • Lead the full transformational journey including requirements gathering, technology selection and enablement, migration and operationalisation of the software.
  • Work across the full transformational journey including requirements gathering, technology selection and enablement, migration and operationalisation of the software.
  • Deliver the following services:
    • Front-end platform configuration
    • Campaign/journey migration
    • New client onboarding and transition to Managed Service team based on Merkle WoW
  • Promote Salesforce helping grow the practice within the business and work with other Principle Consultants to evolve our offering and deliverables.
  • Act as the Senior Campaign Consultant on any new client campaign projects, offering support in the following remit:
    • Migration and Implementation planning – plan the lift and shift of campaigns from one tool to another, working closely with the client's project team to capture, document and translate business requirements to actionable tasks
    • Campaign design – utilize existing and develop new campaign briefs, journeys, diagrams and campaign lifecycle documentation for both peers/colleagues and clients
    • Data design – display excellent understanding of the client's data requirements and availability to support campaign execution during workshops, meetings and day to day activities
    • Campaign operations stage gate – encourage best practice campaign process adoption including campaign RACI and ways of working (WoWs)
    • Campaign execution – independently build, test, QA, deliver, measure campaigns, sometimes across multiple client accounts
    • Governance and control – lead on QA, testing, proofing, peer review tasks
    • Training – buddying, desk-side support, bespoke campaign training, technical skills assessment and practice consultancy – stay on top of industry news, optimisation techniques, controls, measurement, DPA and privacy, GDPR
  • Lead a team of 2-4 Campaign Consultants (pending agreement and opportunities to do so); providing training and support to the team as and when required, discussing career progression and opportunities to grow as solution experts.

Requirements

  • At least 5 years of experience manipulating, segmenting, selecting data, and activating customers through Salesforce Marketing Cloud
  • Experience leading migration projects from start to finish
  • Experience in assessing client requirements, providing recommendations, and estimating the cost of delivery
  • Experience with relational data and database marketing, campaign, and reporting tools
  • Good team working skills with the ability to work collaboratively and flexibly
  • Previous experience in managing a small campaign team is desirable

About Us

dentsu is a global media and digital marketing communications company that combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

We are committed to building a fair and more equal society, where everyone is equipped to thrive.